Recommended Retail Prices for Start-Up Clothing Brands
Today I was asked 'Do u think I could get £45 for hoodies?' by a client who was placing an order for custom hoodies for his start up clothing brand.
The answer is yes. And I realised how often I get asked the
'how much can I get' question...
so I thought it would be helpful to put together a rough pricing guide of how much t should cost to make your clothing and then how much you should be selling for (based on online surveys and studies in 2019)
So lets start with:
It should cost around £6 - £10 to make...
...and be sold for around £12 - £20.
It should cost around £15 - £25 to make...
... and be sold for around £30 - £50.
It should cost around £12 - £15 to make...
... and be sold around £25 - £30.
It should cost around £12 - £15...
... and be sold for around £30 - £40.
5. Tracksuits (Top & Bottom)
It should cost around £30 - £40 to make...
... and be sold around £60 - £40.
To sell for the highest price, you need to have quality clothing kitted out with custom hang tags, neck labels and high quality prints.
and to buy for lowest price possible you need to be buying a bulk amount of clothing e.g 200+ tshirts.
Tip: Never sell too cheap outside of these price guidelines. Customers are used to buying clothing at a certain price. If your prices are too low e.g £15 for a cap, you run the risk of devaluing your brand and coming across 'cheap' or 'desperate'.
Imagine a stranger asking you to buy his brand new green lamborghini for just £5000? Alarm bells would ring and you'd question why it was being sold so cheap? whats wrong with it? Is it safe to drive? Is it stolen? lol
You know the true cost of a new lamborghini just as your customers know the true cost of a quality tracksuit. So give them prices they're familiar with to maintain/increase your brands worth.
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