OK, It’s as simple as this: In order to be successful as Kanye West/Kim K in this day and age, you gotta’ learn how to market yourself.
The landscape of the industry has completed changed. Your focus as a brand or business must evolve with the times or you’ll simply get left behind. If your mindset is that you can just keep writing posting swag pics on social media, updates of your product (spamming) your mindset is outdated. Anything is possible but not probable. You need to shift your paradigm (mindset).
The new paradigm is: Build your web presence.
Everybody knows that the internet is revolutionizing the way that we do everything. Your business/personal brand is no different. You have to build your online presence. How do you do that?
I’ll give 3 steps to get you going:
1) Start a blog.
Blogging is here to stay peeps! Start your own. Blogspot.com is a sick place to get started. Create a blog site that represents you, whatever interests you. And also, post your latest announcements/products on this blog as well. The key is, don’t make your blog all about you, make it about your industry. Contribute to the whole and the whole will contribute to you.
2) Start a twitter page:
Twitter is the hottest new social networking site on the planet. I don’t see twitter disappearing anytime soon. Start you own twitter page. Put your picture up, write a hot 1 line bio, and start sharing yourself with the world. Contribute to twitter, conversate with people on the trending topics, and of course tweet links to your new music that you just posted on your blog. The point is in stay consistently active and focus on giving. Don’t spam Diddy everyday trying to get a hand out. Build your own Movement and then Diddy will reach out to you.
3) Record Video:
As you probably now know YouTube.com is the 3rd most trafficked website on planet earth. People love watching video. That’s why you need videos. If you don’t already have one, invest in a decent digital camera and start shooting. Take video of you and your boys showcasing your product/service (Come hard, showcase nothing wack), Take video of your local events you attend, shoot video of you having a good time in a club, etc… Just shoot whatever you’d like to share and put it up on YouTube. What have you got to lose?
These 3 ideas are just the stepping stone to building a web presence in this day and age. I am just trying to stimulate your brain to shake you out of the old mindset of submitting demos and waiting for your dream to come true, to the new mindset making your dream come true.
I believe everyone can be their own brand so I give you the tools to show it loudly and proudly! so wether you wanna promote your business or your brand dont worry because we brand you every step of the way.